Globo's Centennial: A Journey from Newspaper to Global Media Powerhouse
The media landscape is ever-evolving, and Globo is a testament to this. At a recent Mipcom event in Cannes, France, a powerful statement was made: "The future began 100 years ago." This set the stage for a celebration of Globo's remarkable evolution, a Brazilian giant that started as a newspaper in 1925 and has since expanded into radio and television.
But here's where it gets intriguing: Angela Colla, Globo's Head of International Business and Co-productions, revealed a series of deals that signify a new beginning for the company. These partnerships aim to broaden Globo's reach beyond its iconic telenovelas, venturing into diverse entertainment forms and business models, and joining the global media elite.
Format deals are a strategic move. Colla highlighted a pact with Anonymous Content for a U.S. adaptation of "The Others," a gripping series addressing intolerance, created by Lucas Paraizo. This format has already found success in Germany and Greece, showcasing Globo's ability to transcend borders.
The company's global expansion is further evidenced by its collaboration with Turkey's Ay Yapim, bringing the Turkish adaptation of a Brazilian telenovela, "Leyla," to over 20 countries. Globo's format sales business is thriving, with deals for "All the Flowers" in Greece and "Pages of Life" in Portugal, among others.
International co-productions are another key strategy. Ron Leshem, creator of the original "Euphoria," is joining forces with Janeiro Studios and Globoplay to produce "Paranoia." This series promises a unique blend of suspense and feel-good vibes, appealing to a global audience.
In a surprising twist, Globo and Fox Entertainment Studios, the Christmas movie powerhouse, are collaborating on an original English-language Christmas film set in Brazil. This project aims to authentically portray Brazilian culture, including its unique summer Christmas celebrations.
And this is the part most people miss: BBC Studios and Globo are embarking on a groundbreaking docu-series about the Amazon rainforest, promising an immersive experience. Additionally, Globo has various co-production deals with Telemundo Studios, Beta Film, Fremantle, and Gaumont USA, showcasing its diverse content portfolio.
Globo's success is further underscored by the popularity of its series "Perfect Days" and the telenovela remake "Anything Goes." These productions have captivated audiences and attracted major brands, demonstrating Globo's ability to create compelling content that resonates.
"We are storytellers..." Colla emphasizes Globo's commitment to quality and representing the best of Brazilian culture. This includes a diverse range of content and business models, ensuring Globo's place at the forefront of the global media industry.
As Globo continues to expand, one can't help but wonder: How will this media powerhouse shape the future of entertainment? Will its global ventures maintain the essence of its Brazilian roots? Share your thoughts below!
